Welcome to my blog! If you're here, that means you're learning how to better yourself and your business, which is an amazing thing. I also want to thank you for supporting small businesses, especially during this time of crisis and uncertainty. Even before this crisis started, my ultimate goal within my business was to not only serve my clients to my best capability but give people free resources for their businesses as well, simply because there are not enough out there in this world. In this blog post, we will be talking about hashtags and how they can benefit your business in positive ways!
So, what is a hashtag? Simply explained, a hashtag is when you add the pound symbol in front of a word or unbroken phrase, which then turns it into a searchable link. Once you click on this link, it will take you to all other conversations, content and anything else that is related to that link you JUST created.
Mind blown, right? Hashtags are so commonly used today that we often loose sight of what it actually is, the amazing purposes they serve and their origins. Let's have a little history lesson on hashtags before we dive a little deeper into how they can benefit you!
Hashtags were first introduced in August of 2007 on Twitter. Here is the original post with the first EVER hashtag...
This shouldn't be a surprise to anyone who is internet or tech savvy! The very first hashtag to be popular was in October of 2007 during the California wildfires, it was #sandiegofire. In 2009, hashtags began automatic linking when used, which leads us to the link creation that we described earlier. Moving into 2011, Instagram introduced hashtag support and Audi used the first hashtag in a commercial during the Superbowl. In October of that same year, Google Plus started their linking in the hashtag movement. Moving into 2012, Twitter started making the first advertising efforts highlighting the hashtag. Shuttling forward, in the 2013 Superbowl over HALF of the commercials included a hashtag. This is literally an insane development. In June of that same year, Facebook began the support of hashtags. In the latest development over the most recent years, Twitter held an IPO, otherwise known as an initial public offering proving the power of hashtags. Ever since then, they have taken the internet and marketing sector by storm.
You're probably wondering by now how these little symbols can help your business. Who uses these things and what do they use them for?
People are using hashtags for building brands, running campaigns and following trends. The common theme here is that people are chattering and getting engaged with your content.
Who uses hashtags? Not surprising, but this is for more than 70% of people on mobile devices compared to 30% of people on desktop and laptop computers. Do you see a theme here? We are mainly targeting the younger generation, which you should be thinking about as we dive a little further into this discussion about how we can use hashtags on different social media platforms.
Instagram: Instagram is hashtag central, which may come as a surprise to some of you! It has the overall highest potential for engagement per post. You'll want to use 11-30 hashtags and hide them in the comments section, or use a fancy divider! The tutorial video for dividers is on our Facebook Page, so go check out that super valuable resource...
Use more niche hashtags on Instagram such as keywords, things your influencers are posting about and any related content.
Twitter: Only use two hashtags per post on this platform, unlike our counterpart Instagram which we get to go crazy on. Tweets with hashtags are likely to get two times more the engagement than tweets without any hashtags, so use this to your advantage! There is a 17% decrease in engagement when more than two hashtags are used. 55% of tweets with a hashtag are more likely to be retweeted than people who don’t use them. Recall that you only get a set number of characters on twitter so you’re going to want to make this count!
Facebook: Hashtags here are a huge no! Facebook posts are meant to be more sophisticated than other platforms and your audience/target on Facebook will be much different than the generation using other platforms. Facebook posts without a hashtag fare much better than those with a hashtag. Remember this and be conscious about which platforms you're posting on.
Pinterest: For this platform, two to four hashtags are appropriate. Much like maintaining the professional figure with Instagram, you’re going to want to make sure that they are at the END of your pin description so it doesn’t turn off viewers. Pinterest is best for LOCATION tags. Use this to your advantage!
What are some extra things you need to know in order to be a Hashtag Pro?
. There are NO spaces on hashtags! Want to differentiate between words? Use the caps lock. Don't do all caps though, because then this will look like you're yelling and that's no fun for anyone.
. No punctuation, this breaks the link that hashtags create. However, numbers are good to go unlike in past history where this would also break the link.
. Avoid using acronyms that people may not understand that are industry specific to you.
. Always remember to check your spelling, we want to be professional people!
. Research relevant content to yours or look at influences to see what they’re using, but do recall avoiding using things that are too specific to what you're doing. We are trying to reach a broader audience.
. Don’t be spammy, it will turn people away!
This is called hashtag abuse, something
we've all heard of. Jimmy Fallon and Justin
Timberlake did a spoof on this in 2013 and it
was amazing! You can easily find this on
Youtube if you want to further your education a little more and have some fun, which I will always recommend.
. Use popular hashtags sparingly. Choose hashtags that are active, this will drive traffic to your site.
. Schedule posting, this will save you SO much time in the long run.
. Be relevant, post fast and be awesome.
Looking for extra tips? Keep hashtag groups in the notes section on your phone to save time. This way, all you have to do is copy & paste and not have to re-type everything out EVERY time... more time savers! Lastly, create a custom hashtag that people will be able to click on and go directly to content related to your business! This is one way to make sure that all your eggs are in one basket for your viewers.
I hope you've learned something new about hashtags or got the refresher you knew you needed, or may have not known you needed...whichever floats your boat.
I'm attaching an extra free resource down below because I love absolutely every single one of you and want you to be prepared! If this wasn't enough information for you OR you want more (again, yay for furthering education!), please contact us via email and let us know that you want more of the "in" on hashtag resources! I will give you ALL of the quick tips in a graphic form that you can just keep right on your phone for FREE.
None of my email is automated or spam, we talked about spam earlier and nobody likes that. All information is confidential that you share with me, I don't sell your information to third parties!
Thanks for much for reading this first blog post. Remember that this same information is also given via Facebook AND on various podcast streaming platforms, including Spotify (insert my little girl screaming here, this is HUGE).
Be sure to stay tuned for our next post, which is on Color Psychology!
Stay healthy & happy friends.